The Flatiron Building is undergoing a residential transformation, as the Brodsky Organization has purchased a share in the renowned landmark. Teaming up with the Sorgente Group, the prominent New York real estate family will oversee the conversion of the 120-year-old building.

Earlier this year, the property was put up for auction due to disagreements among the owners, including Jeff Gural’s GFP Real Estate, the Sorgente Group, ABS Partners, and investor Nathan Silverstein, regarding its vacant office status. The auction took a chaotic turn when an investor named Jacob Garlick secured the initial bid at $190M but failed to provide the required deposit, leading to a subsequent auction won by Gural’s group with a $161M bid.

An estimation of $100M have been made for converting the property into residential condos.The specific plans for the building remain ambiguous, with marketing materials presenting the possibility of a complete residential conversion or a combination of residential and either office or hotel use.

Brodsky has been actively involved in various other residential projects, including a collaboration with Avery Hall Investments to develop a 350-unit residential building in Gowanus, as well as the development of two rental buildings at the Pacific Park megaproject.